We all want to provide nutritional meals for our loved ones. Feeding our kids healthy meals, while balancing careers, family and friends without having to be in the kitchen for hours seemed impossible. We dreamed of a one stop product that kids would love with the nutritional value they need…all in one jar…why was this so hard? Because it didn't exist before. We also wanted something that would fit in the Health and Wellness market. It’s a given that athletes need to eat healthy. Callie lives and breathes that healthy culture so we wanted something that would fit into an athlete’s diet with ease and nutrition.
That is when Elissa and Callie came up with the idea to create a protein rich delicious and nutritious sauce. We didn't want to take away meals the kids loved, but rather enrich them with what they needed and what we also felt good about putting in our own bodies.
We tried out a few recipes, but they were missing that "something" We had health and fitness maven, Callie, and our marketer, Elissa, trying to invent a very special recipe without the special touch of a professional culinarian. Bring on Chef Stephen!
It was the perfect trifecta of talent and we can’t wait to share this with you and your family!
A Little Bit About Our Team
Callie said it best in her 3rd journal when she wrote “I like playing sports, eating & sleeping”. She has spent most of her life in cleats, sneakers or a hat while playing 3 sports in high school then going on to play NCAA Division 1 Softball in college. There she earned her degree in Business Marketing. Her passion for sports led to a love of fitness. She started competing in the National Physique Committee and earned her professional status in the sport as an International Federation of Bodybuilding and Fitness Bikini competitor. Callie also likes to throw things and her football trickshot videos have gone “viral” & been featured on many sites including, ESPN, Inside the NBA on TNT, Bleacher Report, TheLADbible, Barstool & more!
Chef Stephen Roth is a classically trained French chef with over 33 years of industry experience. His grandmother, Lillian, gave him his love of cooking. He cut his chops as a teenager working in a local seafood shop where a strong worth ethic was instilled in him. Stephen has opened restaurants in Los Angeles, New York, Las Vegas and Telluride. In New York he was part of a culinary rock star team that reopened a landmark NYC spot that was shuttered after 9/11. Then in Vegas he opened a sister property to the famed Koi of LA, to coincide with the grand opening of the new Planet Hollywood Hotel and Casino. He then headed up the revamping of Telluride Ski Resort’s Mountain dining program. Over the course of five years, he and his team rebranded the restaurants already in operation while adding six new venues, including the iconic Alpino Vino. North Americas highest fine dining restaurant. He brings his years of culinary innovation to Strong Sauce because of his love of people and a passion for giving them something good to eat.
Elissa is a digital marketing specialist with more than 15 years of experience in online and offline media. She has worked for some of the world’s largest advertising agencies. Most recently, Elissa was the Director of Client Partnerships for a technology company that specializes in AI, audience measurement and programmatic media. Elissa has an 11 year old daughter and 2 year old golden doodle, Peppa. When she’s not in the sauce, she’s coaching her daughter on the softball field or having some mama time at the beach.
Penne is our mascot and brings awareness to the market and educates those looking for healthy alternatives to the meals we love! Penne is a budding new celebrity, open to book deals, private and sporting events as well as TV appearances.